Robin Pautigny
Founder of Refine, the GEO (Generative Engine Optimization) tool that measures what ChatGPT, Perplexity, Gemini and Google AI Overviews recommend. He writes and fact-checks Radar Ecom's comparisons.
How he works
Every article starts from a real merchant question. Prices and features are taken from the vendors' official pages, with a link and a date. Anything that couldn't be verified isn't published. Read the methodology →
Get in touch
A mistake, a price change, a tool to add: message him on LinkedIn with the source. LinkedIn →
His articles
TrendTrack review: pricing and features in 2026
TrendTrack, the e-commerce intelligence tool for spying on Shopify stores, their Meta and TikTok ads and their emails: features, pricing and who it's for.
The best GEO tools for e-commerce in 2026: the ranking
Refine, Peec AI, Hikoo, Mentionable, Otterly, Meteoria, Qwairy, Profound: which GEO tool tells you whether ChatGPT and Google recommend your store, and helps you show up.
October AI barometer: Judge.me gains 9 points in ChatGPT
Reviews, email marketing, returns: what ChatGPT, Perplexity, Gemini and Google AI Overviews recommended to e-commerce merchants in October.
The 4 best tools to spy on Shopify stores in 2026
TrendTrack, Minea, Koala Inspector, Similarweb: verified pricing, data covered (stores, ads, emails, traffic) and which one to pick to analyze your competitors.
The 5 best email marketing tools for Shopify in 2026
Klaviyo, Brevo, Omnisend, Splio, Mailchimp: free plans, verified starting prices and channels (email, SMS) to pick the right email marketing tool for your Shopify store.
TrendTrack vs Minea: which one should you choose?
TrendTrack or Minea: data coverage, brand tracking, emails and pricing checked on Oct 18, 2026 to pick your e-commerce intelligence tool.
How much does Klaviyo really cost at 25,000 contacts?
How Klaviyo bills at 25,000 contacts: active profiles, send capacity, automatic move to the next tier and separately billed SMS, compared with Omnisend and Brevo.
How to analyze a competitor's Shopify store in 30 minutes
Theme, apps, best-selling products, ads, emails and traffic: a step-by-step method to break down a competitor's store, with the tools and their verified prices.
The 6 best review apps for Shopify in 2026
Judge.me, Avis Vérifiés, Loox, Okendo, Trustpilot, Yotpo: verified and dated prices, order limits, languages and cost at 300 orders a month for a Shopify store.
The 3 best shipping software tools for e-commerce in France
Sendcloud, Boxtal, Shippingbo: verified pricing, labels, negotiated carrier rates, multichannel management. And why Cubyn is no longer an option.
The best returns management apps for Shopify
Loop, ReturnGO, Sendcloud and Gorgias: verified pricing, exchange and store credit features, and which tool to choose to automate returns for your Shopify store.
The 5 best ecommerce payment solutions in 2026
Stripe, Mollie, PayPal, Shopify Payments, Alma: verified and dated fees, the real cost on a €60 order, and installment payments for a French store.
Klaviyo vs Brevo: which one should you choose for ecommerce?
Klaviyo and Brevo compared on verified facts: pricing model (active profiles or email volume), plans, automation, SMS and Shopify app.
Sendcloud vs Boxtal
Subscription shipping software or multi-carrier platform with no subscription: Sendcloud and Boxtal compared on verified pricing, carriers, returns and integrations.
Judge.me vs Loox
Free plans, photo and video reviews, pricing at 1,000 orders a month: Judge.me ($15/month max) and Loox (from $49.99/month) compared on verified pricing.
Gorgias review: pricing, pros and cons, alternatives
Gorgias, the helpdesk for Shopify stores: plans from $10 to $900/month, included tickets, extra-ticket pricing, features and the Zendesk alternative.
3 Yotpo alternatives: pricing and plans compared
Judge.me, Loox and Okendo versus Yotpo Product Reviews: free plans, prices checked on Oct 18, 2026 and order limits to pick your Shopify reviews app.
Alma vs Klarna: which buy now, pay later option should you choose?
Buy now, pay later for a French Shopify store: Alma and Klarna compared on payment options, Shopify integration and fee transparency.
4 Klaviyo alternatives: pricing and billing models
Brevo, Omnisend, Splio, Mailchimp: verified starting prices, how each one bills (contacts or email volume) and what to know at 10,000 contacts before leaving Klaviyo.
Trustpilot vs Avis Vérifiés
Company reviews or certified purchase-linked reviews: Trustpilot and Avis Vérifiés compared on pricing, product reviews and Google, checked on Oct 18, 2026.
Omnisend review: pricing, features and alternatives
Omnisend for Shopify: email, SMS and web push in one tool. Verified pricing (free, Standard $16/month, Pro $59/month), per-contact billing, limitations and alternatives.
Okendo review: pricing, features and alternatives
Okendo, the reviews, loyalty, referrals, quizzes and surveys platform for Shopify: verified Reviews pricing (free, then $19 to $299/month), features and alternatives.
Gorgias vs Zendesk for ecommerce
A helpdesk built for Shopify or a general-purpose support platform: Gorgias (per ticket) and Zendesk (per agent) compared on verified pricing, Shopify integration and AI.
Loop vs ReturnGO
Loop and ReturnGO compared on verified facts: plan prices, included returns, instant exchanges, bonus credit, Shop Now and portal languages.
September AI barometer: Brevo doubles its share of voice in Gemini
Across 18 tracked email marketing prompts, Brevo went from 24% to 51% of citations in Gemini in one month. The cited sources explain why.
How to reduce your online store's return rate
Size guides, on-model photos, photo reviews, exchanges before refunds, return reason analysis: 6 practical levers to bring returns down, with the NRF 2025 figures.