Klaviyo vs Brevo: which one should you choose for ecommerce?
Head to head in one table
| Criterion | Klaviyo | Brevo |
|---|---|---|
| Price at 10,000 contacts | ~$150/month | ~€65/month |
| Shopify integration | Native, very deep | Official app |
| SMS | Included, pay as you go | Included, pay as you go |
| Learning curve | Medium | Easy |
When to choose Brevo
Brevo fits stores that are setting up their first flows (welcome, abandoned cart, post-purchase) and want a French tool that is simple and cheap.
When to choose Klaviyo
Klaviyo becomes the best choice when you segment on purchase history, margin or likelihood to buy again, and every point of conversion rate counts.
FAQ
Does Brevo integrate well with Shopify?
Yes, with an official app that syncs contacts, orders and abandoned carts.
Is Klaviyo worth the price?
When email drives more than 25% of revenue, Klaviyo's fine-grained segmentation usually pays for itself.
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How much does Klaviyo really cost at 25,000 contacts?
Your Klaviyo bill recalculated over 12 months with SMS, flows and contact overages, compared with Brevo and Omnisend at the same volume.