The best GEO tools for e-commerce in 2026: the ranking

Before you read: Radar Ecom is published by Refine, which is part of this ranking. Criteria and prices are published below so you can judge for yourself, and each tool is presented for the case where it's the best pick.

The ranking at a glance

Pricing checked on Oct 18, 2026 on each vendor's official page (links in each section). Prices exclude tax, monthly billing.

How we ranked these tools

A GEO tool for a store has to answer three questions: do AI assistants mention my brand and products, why does a competitor come first, and what should I publish to fix it. Based on the vendors' official pages, we compared:

• E-commerce features: product catalog, Shopify, ChatGPT Shopping.
• Taking action: does the tool only measure, or does it create and publish content?
• Engines tracked, especially Google AI Overviews (where your shoppers are) and Mistral for the French market.
• Price for 50 to 100 prompts, a realistic volume for a store getting started.
• Euro billing and free trial.

We did not run a head-to-head test of data accuracy between tools. This ranking compares the offers as the vendors describe them.

What is the best GEO tool for an e-commerce store?

1. Refine: measure, then publish what's missing

Refine tracks what AI assistants say about your brand and creates the content that gets you cited. The Visibility plan (€165/month) tracks 50 prompts daily on ChatGPT, Gemini and Perplexity. Autopilot (€321/month) moves to 200 prompts, adds Claude and Google AI Overviews, connects Search Console and GA4, and includes up to 30 optimized articles a month, with agents for content strategy and Reddit.

On the e-commerce side, the comparison table includes publishing to your Shopify blog from Autopilot. The Scale plan (custom pricing) adds AI-readable product pages (Product schema, FAQs, specs as text) and your products in ChatGPT Shopping. Both paid plans start with a 7-day free trial, no credit card required.

• Right for you if you want a tool that does the work after the diagnosis, on Shopify.
• Less suited if you only want a cheap tracking dashboard.

Pricing checked on Refine's pricing page on Oct 18, 2026.

2. Peec AI: product-by-product visibility

Peec AI is an analytics tool for visibility in AI answers. Starter costs €85/month (50 prompts), Pro €205/month (150 prompts) and Advanced €425/month (350 prompts). Standard plans track 3 engines of your choice among ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI. Enterprise goes up to 13 models, including Claude, Mistral and Perplexity.

Its strength for e-commerce is the AI Shopping module: a catalog imported from Shopify or CSV, visibility, position and win rate per product (SKU), and the domains AI retrieves when it recommends a product. The pricing page doesn't say which plans include this module. We found no content generation in the offer.

• Right for you if you have a catalog and want to know which products show up in AI answers.
• Less suited if you want a tool that writes and publishes content.

Pricing checked on Peec AI's pricing page on Oct 18, 2026.

3. Hikoo: the French option with many engines

Hikoo describes itself as a GEO platform for AI search, with data hosted in France. Monitoring costs €69/month (30 prompts, ChatGPT and Gemini), Growth €179/month (80 prompts, adds Perplexity and Copilot) and Agent €499/month (200 prompts). The Agent plan covers ChatGPT, Gemini, Perplexity, Claude, Copilot, Mistral, Grok, AI Overviews and AI Mode. Annual billing gives 20% off, and the FAQ mentions a free plan.

Hikoo writes briefs, drafts missing pages and refreshes outdated ones (10, 30 or 150 suggestions a month depending on the plan), with automatic publishing or publishing after approval. CMS connections are "confirmed before activation": we found no list of CMSs and nothing Shopify-specific.

• Right for you if you sell mainly in France and want to track Mistral.
• Less suited if you need product-by-product tracking.

Pricing checked on Hikoo's pricing page on Oct 18, 2026. A third-party directory lists a top plan at €389: we use the price on the official page.

4. Mentionable: lots of prompts from the start

Mentionable offers Growth at €79/month, Pro at €149/month and Agency at €299/month, with up to 115, 231 or 385 prompts. All three plans track 7 engines: ChatGPT, Claude, Perplexity, Gemini, Copilot, AI Mode and AI Overviews. That's the best prompt volume for the price among the tools compared.

The tool generates pages to fill visibility gaps (using credits), includes a Reddit engagement module on all plans and an e-commerce section (products, resellers). Shopify is not mentioned. 7-day trial, no card.

• Right for you if you want to track many questions on all major engines.
• Less suited if you want direct publishing to your store.

Pricing checked on Mentionable's pricing page on Oct 18, 2026.

5. Otterly.AI: the cheapest way in

Otterly.AI, run by an Austrian company, starts at $29/month (Lite, 15 prompts), then $189/month (Standard, 100 prompts) and $489/month (Premium, 400 prompts). Every plan covers ChatGPT, Google AI Overviews, Perplexity and Copilot. Google AI Mode, Gemini and Claude are paid add-ons.

Otterly offers content audits and recommendations, but no content generation or publishing. A Looker Studio connector, API and MCP are included from Standard. No e-commerce features are described.

• Right for you if you want a first tracking setup for a few dozen dollars.
• Less suited if you want to take action in the same tool.

Pricing checked on Otterly.AI's pricing page on Oct 18, 2026.

6. Meteoria: per-product views

Meteoria offers Starter at €75/month (25 prompts tracked daily), Pro at €175/month (100), Advanced at €420/month (300) and Enterprise from €700/month. Each plan includes 3 engines, and the others (ChatGPT, Perplexity, AI Overview, Gemini, Grok, AI Mode, Copilot) cost extra.

The FAQ mentions per-product views, and "AI-friendly" content is included from Pro. Google Analytics is connected on all plans. The trial lasts one week.

Pricing checked on Meteoria's pricing page on Oct 18, 2026.

7. Qwairy: the widest choice of engines

Qwairy, a French company, works on credits. There's a free plan (120 credits), then Starter at €79/month, Growth at €199/month and Business at €449/month, with unlimited prompts and 2,500, 10,000 or 30,000 credits a month. Its engine list is the longest in this comparison: ChatGPT, Gemini, Claude, Perplexity, Copilot, Grok, AI Overviews, AI Mode, Meta AI, Mistral, Qwen, Kimi and Alexa for Shopping.

Qwairy connects to Google Search Console and Bing Webmaster Tools, and offers a Content Studio and an MCP from Starter.

Pricing checked on Qwairy's pricing page on Oct 18, 2026.

8. Profound: for large enterprises

Profound no longer publishes prices: Enterprise is custom and tracks up to 9 engines, including ChatGPT, Perplexity, AI Mode, Gemini, Copilot, Claude and AI Overviews. The free trial tracks 50 prompts for 7 days. For e-commerce, Profound tracks product visibility in ChatGPT Shopping at SKU level, an Enterprise-only feature.

Details checked on Profound's pricing page on Oct 18, 2026.

Other tools worth knowing

• Geoptie: $41/month (15 prompts), $83/month (100) and $333/month (400). You pick 4 engines out of 7, content generation is unlimited and there are free tools (pricing).
• GetMint: no public pricing. It advertises AI shopping visibility tracking, Amazon included (pricing).
• Semrush: its AI Visibility Toolkit costs $99/month for 25 prompts, with no free trial (Semrush docs).

How to choose your GEO tool

1. You just want to know where you stand: start with a free trial (Refine, Hikoo, Mentionable, Profound and Meteoria offer one) on 20 to 30 questions your customers really ask.
2. You have a large catalog: look first at product-level tracking (Peec AI, Profound, or Refine's product pages on Scale).
3. You sell in France: check Mistral tracking (Hikoo Agent, Qwairy, Peec AI Enterprise) and euro billing.
4. You don't have time to create content: pick a tool that writes and publishes (Refine, Hikoo, Mentionable) over a simple dashboard.
5. Be wary of numbers based on a single answer: AI answers vary from one run to the next. A good tool repeats each question and shows trends, not a fixed "#1 position".

To go further, read our methodology and our comparison of review apps, one of the levers AI assistants cite most.