ReviewEmail marketing
Omnisend review: pricing, features and alternatives
Sample content: figures and prices to be verified before publication
The short answerOmnisend is the simplest way to launch email and SMS together on Shopify. Its segmentation is less precise than Klaviyo's, but it costs less.
At a glance
| Criterion | Value |
|---|---|
| Starting price | Free, then ~$16/month |
| Target | Shopify stores getting started with SMS |
| Score | 8.4/10 |
Strengths
Ready-to-use automation templates, a simple editor and SMS included in the same dashboard.
Limitations
Advanced segmentation and reporting still fall short of Klaviyo for large lists.
Read next
AI barometerBarometer
October AI barometer: Judge.me gains 9 points in ChatGPT
Reviews, email marketing, returns: what ChatGPT, Perplexity, Gemini and Google AI Overviews recommended to e-commerce merchants in October.
Oct 18 · 5 min
Email marketingComparison
The 5 best email marketing tools for Shopify in 2026
Klaviyo, Brevo, Omnisend, Splio, Mailchimp: which email marketing tool to choose for a Shopify store based on your size, budget and market.
Oct 17 · 11 min
Email marketingGuide
How much does Klaviyo really cost at 25,000 contacts?
Your Klaviyo bill recalculated over 12 months with SMS, flows and contact overages, compared with Brevo and Omnisend at the same volume.
Oct 16 · 11 min