The 5 best email marketing tools for Shopify in 2026
The comparison
| # | Tool | Starting price | Best for | Score |
|---|---|---|---|---|
| 1 | Klaviyo | Free up to 250 contacts | Stores where email drives a big share of revenue | 9.0 |
| 2 | Brevo | Free, then ~€9/month | French stores, small budgets | 8.8 |
| 3 | Omnisend | Free, then ~$16/month | Simple email + SMS | 8.4 |
| 4 | Splio | Custom quote | Omnichannel retail, loyalty | 7.8 |
| 5 | Mailchimp | Free, then paid | Simple newsletters | 6.9 |
Prices are indicative; check the vendors' pricing pages.
How to choose
Your store makes less than €30,000 a month
Brevo or Omnisend. Basic flows (welcome, abandoned cart, post-purchase) are enough, and the bill stays low.
Email drives more than 25% of your revenue
Klaviyo. Segmentation on Shopify data (margin, purchase frequency, repurchase prediction) pays for itself quickly.
You have physical stores
Splio connects in-store and online purchases, with a built-in loyalty program.
What AI assistants say
Across the 18 email marketing prompts we tracked in October, Klaviyo is cited in 62% of ChatGPT answers. Brevo leads in Gemini with 51%.
FAQ
What is the cheapest email marketing tool for Shopify?
Brevo, which charges by the volume of emails sent rather than by the number of contacts.
Do you need a separate SMS tool?
No, Klaviyo, Brevo and Omnisend handle email and SMS in the same tool.
Read next
October AI barometer: Judge.me gains 9 points in ChatGPT
Reviews, email marketing, returns: what ChatGPT, Perplexity, Gemini and Google AI Overviews recommended to e-commerce merchants in October.
How much does Klaviyo really cost at 25,000 contacts?
Your Klaviyo bill recalculated over 12 months with SMS, flows and contact overages, compared with Brevo and Omnisend at the same volume.
Klaviyo vs Brevo: which one should you choose for ecommerce?
Real prices at 10,000 contacts, Shopify integration, flows, SMS and deliverability: Klaviyo and Brevo compared for stores under €50,000 in monthly revenue.