GuideReturns & support
How to reduce your online store's return rate
Sample content: figures and prices to be verified before publication
The short answerMost of the reduction in returns happens before the purchase: an accurate size guide, photos of the product being worn, customer reviews with photos. After the purchase, offering an exchange before a refund keeps the revenue.
Before the purchase
- A size guide with real measurements, not size conversions.
- Photos of the product being worn, from several angles.
- Customer reviews with photos, for example with Loox.
After the purchase
- Offer an exchange first, with a tool like Loop or ReturnGO.
- Offer a bonus on store credit instead of a refund.
- Analyze return reasons every month, product by product.
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