# Trustpilot vs Avis Vérifiés URL: https://ecomradar.co/en/reviews/trustpilot-vs-avis-verifies/ Updated: 2026-10-18 · Author: Robin Pautigny · Publisher: Radar Ecom (Refine) > **Avis Vérifiés** (Skeepers group) for brand and product reviews tied to proof of purchase, certified NF ISO 20488, with Google Shopping stars from the Starter plan (from €69/month for 400 orders). **Trustpilot** for company reviews, with a free plan at 50 invitations per month and paid plans from $99/month billed annually; product reviews are a paid add-on. ## Head to head | Criterion | **Trustpilot** | **Avis Vérifiés** | | --- | --- | --- | | Publisher | Trustpilot | Skeepers | | Review type | Company reviews; product reviews as a paid add-on | Brand, product and store reviews | | Link to a purchase | Invitations sent after an order | Reviews tied to proof of purchase | | Certification | Not mentioned on the pricing page | NF ISO 20488 (AFNOR) | | Google | Google-approved review platform | Google Review Partner, Seller Ratings, Google Shopping stars (from Starter) | | Shopify | Official app, free plan | Shopify, PrestaShop, Magento integration | | Free plan | Yes, 50 invitations per month | Not shown | | Paid starting price | $99/month (annual, per domain) | From €35/month (200 orders) | Sources: [Trustpilot pricing page](https://business.trustpilot.com/pricing), [Avis Vérifiés website](https://fr.avis-verifies.com/) and [Avis Vérifiés pricing page](https://fr.avis-verifies.com/tarifs/), checked on Oct 18, 2026. ## Two approaches to customer reviews **Trustpilot** is first a platform for reviews about the company. You invite customers after an order (by email or automation, according to [Trustpilot's Shopify app](https://apps.shopify.com/trustpilot-reviews)), and reviews appear on your Trustpilot page and in TrustBox widgets on your store. Product reviews exist, but as a **paid add-on** from the Starter plan. **Avis Vérifiés**, published by Skeepers, collects brand, product and store reviews **tied to proof of purchase**. The website announces collection, management and moderation certified **NF ISO 20488 (AFNOR)**, more than 8,000 client brands in Europe and more than 26 million reviews, according to [its homepage](https://fr.avis-verifies.com/). ## Trustpilot pricing | Plan | Price (annual, per domain) | Invitations per month | Users | | --- | --- | --- | --- | | Free | Free | 50 | Not specified | | Starter | $99/month | 100 | 1 | | Plus | $319/month | 300 | 3 | | Premium | $799/month | 1,000 | 10 | | Enterprise | On quote | Unlimited | 1,000 | Pricing checked on [Trustpilot pricing page](https://business.trustpilot.com/pricing) on Oct 18, 2026. Prices are shown in dollars, billed annually with a 12-month commitment; each domain is priced separately. Starter is only for new small business customers (up to $5M revenue). Plus has a 14-day free trial. Product reviews are a paid add-on (Starter and above), API access an add-on for Premium and Enterprise only. ## Avis Vérifiés pricing | Plan | Price | Included volume | Key points | | --- | --- | --- | --- | | Mini | From €35/month | 200 orders | To collect your first reviews | | Starter | From €69/month | 400 orders | Google stars (rich snippets, Google Shopping), Google Seller Ratings partnership, distribution to Google and Tripadvisor, API integration | | Advanced | On quote | Not specified | Photos and videos, AI-assisted replies, AI review summaries, in-store reviews | | Premium | On quote | Not specified | Satisfaction surveys (NPS, CSAT, CES), unified customer feedback management | Pricing checked on [Avis Vérifiés pricing page](https://fr.avis-verifies.com/tarifs/) on Oct 18, 2026. The page does not state the commitment period or whether prices exclude VAT. **What this means for a small store:** Trustpilot Starter comes to $1,188 per year for 100 invitations per month, with no product reviews included. Avis Vérifiés Starter starts at €69/month for 400 orders, with Google Shopping stars included. If you just want to get started, Trustpilot's Free plan (50 invitations per month) costs nothing. ## Google and star ratings This is often the deciding factor for a store. - **Avis Vérifiés** presents itself as a **Google Review Partner**. The Starter plan includes stars in Google results (rich snippets and Google Shopping) and the **Google Seller Ratings** partnership. - **Trustpilot** describes itself as a Google-approved review platform on [its blog](https://fi.business.trustpilot.com/blog/get-seen-in-search/how-your-ecommerce-business-can-benefit-from-stars-in-search). The same article recalls Google's thresholds: most merchants earn Seller Ratings after about 100 eligible reviews over 12 months, and Google Shopping product stars require at least 50 verified post-purchase product reviews. On Trustpilot, those product reviews go through the paid add-on. ## When to choose Avis Vérifiés - You sell mainly in **France or Europe** and want reviews certified **NF ISO 20488** and tied to proof of purchase. - You want **Google Shopping stars** on your products without paying for a separate option. - You also run **physical stores** (in-store collection on Advanced). ## When to choose Trustpilot - You want to **start for free** with 50 invitations per month. - What matters to you is **company reputation** on a public page, more than product reviews. For other options (Judge.me, Loox, Okendo, Yotpo), see our roundup of the [best Shopify review apps](/en/reviews/best-shopify-review-apps/). ## FAQ **How much does Trustpilot cost?** On the pricing page checked on Oct 18, 2026: Free plan (50 invitations per month), Starter at $99/month, Plus at $319/month and Premium at $799/month, per domain and billed annually, plus Enterprise on quote. **How much does Avis Vérifiés cost?** On the pricing page checked on Oct 18, 2026: Mini from €35/month for 200 orders, Starter from €69/month for 400 orders, Advanced and Premium on quote. **Which one shows stars in Google?** Avis Vérifiés presents itself as a Google Review Partner and includes, from Starter, stars in Google results (rich snippets, Google Shopping) and the Google Seller Ratings partnership. Trustpilot describes itself as a Google-approved review platform. **Do both work with Shopify?** Yes. Trustpilot has an official Shopify app with a free plan, and Avis Vérifiés says it connects to Shopify, PrestaShop and Magento.