# Omnisend review: pricing, features and alternatives

URL: https://ecomradar.co/en/email-marketing/omnisend-review-pricing/
Updated: 2026-10-18 · Author: Robin Pautigny · Publisher: Radar Ecom (Refine)

> **Omnisend** brings email, SMS and web push together in one Shopify app. The free plan covers 250 contacts and 500 emails a month, Standard starts at $16/month (500 contacts, 6,000 emails) and Pro at $59/month (2,500 contacts, unlimited emails, SMS from $0.007). Prices rise with the size of your list.

## Omnisend at a glance

| Criterion | Value |
| --- | --- |
| Category | E-commerce email, SMS and web push |
| Free plan | Yes: 250 contacts, 500 emails/month |
| First paid plan | Standard from $16/month |
| Billing | Based on number of contacts |
| Support | 24/7 via email and chat |
| Shopify listing | 4.7/5 from 3,193 reviews (as of Oct 18, 2026) |

## What Omnisend does

According to the [Omnisend Shopify App Store listing](https://apps.shopify.com/omnisend), the app includes:

- **Email and SMS campaigns** built from 250+ email templates.
- **Ready-made automations**: abandoned cart, welcome, post-purchase.
- **Forms and popups**, including exit-intent.
- **Segmentation** and dynamic content personalization.
- **Web push**, included from the free plan.
- **AI** for product recommendations, subject lines and copy.
- **MCP connection** to build campaigns and segments from ChatGPT or Claude.

For integrations, the listing includes Checkout, Shopify Flow, Aftership, Gorgias, Justuno, Loox, Recharge and Yotpo. The app is in English, with support also offered in French, Spanish, Italian, German and Chinese.

## Omnisend pricing

| Plan | Starting price | Contacts | Emails/month | Web push | SMS |
| --- | --- | --- | --- | --- | --- |
| Free | $0 | 250 | 500 | 500/month | Pay per message |
| Standard | $16/month | 500 | 6,000 | Unlimited | - |
| Pro | $59/month | 2,500 | Unlimited (fair use) | Unlimited | From $0.007/SMS |
| Custom | On quote | 150,000+ active profiles | Unlimited | Unlimited | On quote |

Pricing checked on the [Omnisend pricing page](https://www.omnisend.com/pricing/) on Oct 18, 2026, cross-checked with the [Shopify App Store listing](https://apps.shopify.com/omnisend). Prices in US dollars excluding tax, rising with the size of your list.

What to know before choosing:

- **What you're billed for**: subscribers and non-subscribers who received automated messages. Unsubscribed contacts aren't billed.
- **Discount**: paying 3 months upfront saves 30% ($33.60 instead of $48 for Standard, $123.90 instead of $177 for Pro), then monthly billing.
- **Branding**: required on the free plan, optional on Standard and Pro.
- **US SMS**: $0.009 per SMS for $10 to $49.99 purchased, $0.0085 up to $999.99, $0.008 up to $9,999.99 and $0.007 above. Price varies by country.
- **Account support**: a free account expert from $400/month, and the Custom plan adds priority support, advanced reporting and free migration in up to 5 days.

## Who it's for

- **Shopify stores just starting out**: the free plan has no time limit and already includes web push.
- **Brands that want email and SMS in one place**: one dashboard, with pay-as-you-go SMS on the Pro plan.
- **Large lists (150,000+ active profiles)**: quote-based Custom plan.

## Strengths and limitations

**Strengths:** free plan with no time limit, web push included, ready-made e-commerce automations, 24/7 support, 30% off when paying 3 months upfront.

**Limitations:** the Standard plan caps at 6,000 emails a month and SMS pricing is only detailed on Pro, the price rises with your contact count and the pricing page doesn't show each tier's price: simulate your volume directly on it.

## The alternatives

| Alternative | Free plan | First paid plan |
| --- | --- | --- |
| **Klaviyo** | 250 contacts, 500 emails/month, 150 SMS credits | Email from $20/month (251 to 500 contacts) |
| **Brevo** | Up to 300 emails/day | Starter from 5,000 emails/month (price depends on volume) |

Pricing checked on Oct 18, 2026 on the [Klaviyo Shopify App Store listing](https://apps.shopify.com/klaviyo-email-marketing) and the [Brevo pricing page](https://www.brevo.com/en/pricing/).

Go further: our roundup of the [best Shopify email marketing tools](/en/email-marketing/best-shopify-email-marketing-tools/), the [Klaviyo vs Brevo](/en/email-marketing/klaviyo-vs-brevo/) comparison and the [Klaviyo alternatives](/en/email-marketing/klaviyo-alternatives/).

## FAQ

**How much does Omnisend cost?**

On the pricing page checked on Oct 18, 2026: Free at $0 (250 contacts, 500 emails/month), Standard from $16/month (500 contacts, 6,000 emails/month), Pro from $59/month (2,500 contacts, unlimited emails under fair use) and Custom on quote above 150,000 active profiles. Paying 3 months upfront saves 30%.

**Does Omnisend have a free plan?**

Yes, with no time limit and no credit card: 250 contacts, 500 emails and 500 web push notifications a month. Omnisend branding is required on it.

**How much does SMS cost on Omnisend?**

SMS is billed per message, by country and volume. In the US, the pricing page shows $0.009 to $0.007 per SMS depending on the amount purchased.

**What is the difference between Omnisend and Klaviyo?**

Both have a free plan with 250 contacts and 500 emails a month. The first paid plan starts at $16/month on Omnisend (Standard, 500 contacts) versus $20/month on Klaviyo (Email, 251 to 500 contacts). Omnisend includes web push, Klaviyo sells SMS as a separate plan.