# Klaviyo vs Brevo: which one should you choose for ecommerce? URL: https://ecomradar.co/en/email-marketing/klaviyo-vs-brevo/ Updated: 2026-10-18 · Author: Robin Pautigny · Publisher: Radar Ecom (Refine) > **Brevo** charges by email volume sent (Starter from €7/month for 5,000 emails, automation from the Standard plan at €15/month), while **Klaviyo** charges by active profiles (paid email plan from $20/month for 251 to 500 contacts according to its Shopify listing). Brevo has the lowest entry price; Klaviyo natively syncs your Shopify catalog, tags and coupons. ## Head to head in one table | Criterion | **Klaviyo** | **Brevo** | | --- | --- | --- | | Pricing model | By active profiles | By emails sent per month | | Free plan | Up to 250 contacts, 500 email sends per month | Up to 300 emails per day | | First paid plan | Email from $20/month (251 to 500 contacts) | Starter from €7/month (5,000 emails/month) | | Automation (flows) | Yes, with guided setup (welcome, abandoned checkout) | From the Standard plan (from €15/month) | | SMS | Billed separately, against a committed spend | SMS credits sold separately | | Shopify app | "Klaviyo: Email Marketing & SMS" | "Brevo PushOwl: Email,Push,SMS" | Pricing checked on [Brevo pricing page](https://www.brevo.com/pricing/) (and its [detailed pricing grid](https://brevo.com/pricing.md)) and on [Klaviyo's Shopify App Store listing](https://apps.shopify.com/klaviyo-email-marketing) on Oct 18, 2026. [Klaviyo pricing page](https://www.klaviyo.com/fr/pricing) confirms the free plan's 500 email sends per month but does not show tier prices outside its calculator. ## Two ways of billing This is the real difference between the two tools, and it changes everything when you work out your budget. **Klaviyo** charges by active profiles. According to its ["How Klaviyo pricing works"](https://www.klaviyo.com/platform/how-klaviyo-pricing-works) page, only reachable contacts count: unsubscribed and suppressed contacts are not billed. Each profile tier includes a monthly send allowance. On its [Shopify listing](https://apps.shopify.com/klaviyo-email-marketing), the free plan covers email for up to 250 contacts, and the paid email plan starts at $20/month for 251 to 500 contacts. Prices are in US dollars. **Brevo** charges by the number of emails sent each month. According to its [pricing grid](https://brevo.com/pricing.md), Starter starts at €7/month, Standard at €15/month and Professional at €350/month on monthly billing, with 10% off on annual billing. Watch out: the same grid sets a maximum number of contacts for each volume tier, namely 500 contacts at the 5,000 emails/month tier, 1,500 at the 10,000 tier and up to 500,000 from 20,000 emails/month. Check your tier in the calculator before you subscribe. In short: with a large list you email rarely, Brevo's model works in your favor. With a smaller list you email often, run the numbers on both calculators. ## Brevo's plans in detail | Plan | Price (monthly) | Volume | What it adds | | --- | --- | --- | --- | | Free | €0 | Up to 300 emails per day | Basic email | | Starter | From €7/month | From 5,000 emails/month | Drag-and-drop editor, segmentation, sign-up forms, no Brevo logo | | Standard | From €15/month | Depends on the tier | Marketing automation, A/B testing, send-time optimization, web tracking | | Professional | From €350/month | From 150,000 emails/month | WhatsApp, pop-ups, push, 10 users, phone support | | Enterprise | Custom quote | Lists of 1M+ contacts | Multi-account, dedicated IP, SSO, CSM | Pricing checked on [Brevo pricing page](https://www.brevo.com/pricing/) and its [detailed pricing grid](https://brevo.com/pricing.md) on Oct 18, 2026. Key point for ecommerce: on Brevo, automated flows (welcome, abandoned cart, post-purchase) require the **Standard** plan. Starter is mainly for newsletters and one-off campaigns. ## Shopify integration **Klaviyo** is on the Shopify App Store as "Klaviyo: Email Marketing & SMS". The [listing](https://apps.shopify.com/klaviyo-email-marketing) mentions syncing Shopify data (tags, catalog, coupons), 350+ integrations, segments and flow triggers based on historical and real-time data, and a guided setup with a sign-up form, a welcome email and an abandoned-checkout flow. The app is available in French. **Brevo**: as of Oct 18, 2026, the old "Brevo" listing on the Shopify App Store says [the app is not available](https://apps.shopify.com/sendinblue). On Shopify, Brevo goes through [Brevo PushOwl](https://apps.shopify.com/pushowl), an email, push and SMS app. Its free plan includes 500 push notifications and from 500 emails per month, the Plus plan costs $19/month (with abandoned cart recovery) and the Power plan $79/month. The app is also available in French. ## SMS At **Klaviyo**, SMS (like MMS, WhatsApp and RCS) is billed separately from email: you commit to a spend amount that burns down as you send, with rates that vary by country, according to the [pricing explainer page](https://www.klaviyo.com/platform/how-klaviyo-pricing-works). The [help center](https://help.klaviyo.com/hc/en-us/articles/115000976672) states that every customer gets $5 of free Mobile Messaging credit each month. At **Brevo**, SMS credits are sold separately from the email plans, according to the [pricing page](https://www.brevo.com/pricing/). ## When to choose Brevo - You're starting out and want the lowest entry price (Starter from €7/month). - You have a large contact list but send little: billing by email volume works in your favor. - You also want push and WhatsApp (Professional plan, or PushOwl for push on Shopify). - Take at least the **Standard** plan if you want automated flows. ## When to choose Klaviyo - Your store runs on Shopify and you want to segment on synced order data, catalog and tags. - You want a guided setup with the basic flows already suggested. - Your list is moderate or highly engaged: you only pay for active profiles. For a detailed Klaviyo budget estimate, see our article on [Klaviyo's cost at 25,000 contacts](/en/email-marketing/klaviyo-cost-25000-contacts/), and for other options, our [Klaviyo alternatives](/en/email-marketing/klaviyo-alternatives/). ## FAQ **How much does Brevo cost?** According to the pricing grid Brevo published on Oct 18, 2026: Starter from €7/month, Standard from €15/month and Professional from €350/month on monthly billing, with 10% off on annual billing. The price goes up with the number of emails sent each month. **How much does Klaviyo cost?** On its Shopify App Store listing, Klaviyo shows a free plan for up to 250 contacts and a paid email plan from $20/month for 251 to 500 contacts. After that, the price follows the number of active profiles: unsubscribed and suppressed contacts are not billed. **Does Brevo have a Shopify app?** As of Oct 18, 2026, the old "Brevo" listing on the Shopify App Store says the app is not available. Brevo is on Shopify through the Brevo PushOwl app (email, push and SMS), with a free plan and paid plans from $19/month. **Is automation included in Brevo Starter?** No. On Brevo's pricing page, marketing automation and A/B testing start with the Standard plan.