# 4 Klaviyo alternatives: pricing and billing models

URL: https://ecomradar.co/en/email-marketing/klaviyo-alternatives/
Updated: 2026-10-18 · Author: Robin Pautigny · Publisher: Radar Ecom (Refine)

> **Klaviyo** bills email by active contacts (free up to 250, then from $20/month). **Brevo** bills by email volume (Starter from €7/month, automations from Standard at €15/month). **Omnisend** is the closest alternative on Shopify, with email, SMS and web push (Standard from $16/month). **Mailchimp** starts at $13/month for simple newsletters, **Splio** targets omnichannel retail on quote. None shows a readable price at 10,000 contacts outside its calculator as of Oct 18, 2026.

## Why look for a Klaviyo alternative

**Klaviyo** bills email by active contacts: according to its ["How Klaviyo pricing works"](https://www.klaviyo.com/platform/how-klaviyo-pricing-works) page, only reachable contacts count, and unsubscribed or deleted contacts are not billed. A growing list drives your bill up, even if you don't send more emails. SMS is billed separately.

On its [Shopify App Store listing](https://apps.shopify.com/klaviyo-email-marketing), email is free up to 250 contacts, then the Email plan starts at $20/month for 251 to 500 contacts.

## The alternatives

| Alternative | Pricing model | Free plan | First paid plan | Channels |
| --- | --- | --- | --- | --- |
| **Brevo** | Emails sent | Up to 300 emails/day | Starter from €7/month (5,000 emails/month); automations from Standard (€15/month) | Email, SMS (credits sold separately) |
| **Omnisend** | List size | 250 contacts, 500 emails/month | Standard from $16/month (500 contacts, 6,000 emails/month) | Email, SMS, web push |
| **Splio** | Custom quote | No | On demo | Email, loyalty, mobile wallets |
| **Mailchimp** | List size | 250 contacts, 500 emails/month | Essentials from $13/month | Email |

Pricing checked on Oct 18, 2026 on the [Brevo pricing page](https://www.brevo.com/fr/pricing/) and its [detailed pricing grid](https://brevo.com/pricing.md), the [Omnisend pricing page](https://www.omnisend.com/pricing/), the [Mailchimp pricing page](https://mailchimp.com/pricing/marketing/) and the [Splio website](https://splio.com). Prices exclude tax; Mailchimp's are the prices shown for 12 months.

## What to know at 10,000 contacts

None of these tools shows a readable price at 10,000 contacts outside its calculator as of Oct 18, 2026. Here are the verified rules that matter at this volume:

- **Brevo**: the [pricing grid](https://brevo.com/pricing.md) ties a maximum contact count to each email tier (500 contacts at 5,000 emails/month, 1,500 at 10,000, 2,500 at 15,000). For 10,000 contacts you need at least the 20,000 emails/month tier, whose price is not shown in the grid.
- **Omnisend**: the price follows a list-size slider; the Standard plan includes 6,000 emails/month at the first tier (500 contacts), and the Pro plan (from $59/month for 2,500 contacts) is unlimited with fair use, according to its [pricing page](https://www.omnisend.com/pricing/).
- **Mailchimp**: the [pricing page](https://mailchimp.com/pricing/marketing/) offers 15% off the first 12 months from 10,000 contacts.
- **Klaviyo**: the price at this tier only appears in the calculator on its [pricing page](https://www.klaviyo.com/pricing).

Enter your real list size and send volume in each calculator before comparing.

## The alternatives in detail

### Brevo

Brevo bills by emails sent, not by contacts. According to its [pricing grid](https://brevo.com/pricing.md), Starter starts at €7/month, Standard at €15/month and Professional at €350/month billed monthly, with 10% off annually. Automated flows (welcome, abandoned cart) require the Standard plan. On Shopify, Brevo runs through the [Brevo PushOwl](https://apps.shopify.com/pushowl) app. Details in our [Klaviyo vs Brevo](/en/email-marketing/klaviyo-vs-brevo/) comparison.

### Omnisend

The free plan includes email, web push and SMS (paid per message). Standard costs $16/month for 500 contacts, Pro $59/month for 2,500 contacts, according to the [pricing page](https://www.omnisend.com/pricing/). Abandoned cart, welcome and post-purchase flows are included. Full details in our [Omnisend review](/en/email-marketing/omnisend-review-pricing/).

### Splio

Splio presents itself as a CRM platform for retail: marketing automation, Customer Data Platform, loyalty and mobile wallets, with point-of-sale integrations. No public pricing; everything goes through a demo. The [Splio website](https://splio.com) doesn't mention a dedicated Shopify connector: confirm with their team.

### Mailchimp

The free plan covers 250 contacts and 500 emails per month. Essentials starts at $13/month, Standard at $20/month and Premium at $350/month (prices shown for 12 months), according to the [pricing page](https://mailchimp.com/pricing/marketing/). Check the available Shopify integration before committing.

## How to choose

- **Large list, few sends**: **Brevo**, whose price follows email volume rather than list size.
- **Stay close to Klaviyo on Shopify, with SMS and web push**: **Omnisend**.
- **Simple newsletter**: **Mailchimp**.
- **Physical stores and a loyalty program**: **Splio**, on demo.

To compare free plans, see our roundup of the [best Shopify email marketing tools](/en/email-marketing/best-shopify-email-marketing-tools/), and for larger lists, the [cost of Klaviyo at 25,000 contacts](/en/email-marketing/klaviyo-cost-25000-contacts/).

## FAQ

**Which Klaviyo alternative has the lowest entry price?**

As of Oct 18, 2026, Brevo Starter starts at €7/month (5,000 emails/month), versus $13/month for Mailchimp Essentials, $16/month for Omnisend Standard and $20/month for Klaviyo's first email tier. Brevo's automations require the Standard plan, from €15/month.

**How much does Brevo cost at 10,000 contacts?**

Brevo bills by email volume. According to its pricing grid, the 5,000, 10,000 and 15,000 emails/month tiers cap at 2,500 contacts at most: for 10,000 contacts you need at least the 20,000 emails/month tier. That tier's price is not shown in the grid: check it in the calculator.

**Is Omnisend cheaper than Klaviyo?**

At the first paid tier, yes: $16/month for Omnisend Standard (500 contacts) versus $20/month for Klaviyo (251 to 500 contacts). At higher volumes, both show prices in a slider: compare them at your list size.

**Does Brevo have a Shopify app?**

As of Oct 18, 2026, Brevo is on the Shopify App Store through the Brevo PushOwl app (email, push and SMS), with a free plan and paid plans from $19/month.