# The 5 best email marketing tools for Shopify in 2026

URL: https://ecomradar.co/en/email-marketing/best-shopify-email-marketing-tools/
Updated: 2026-10-18 · Author: Robin Pautigny · Publisher: Radar Ecom (Refine)

> **Klaviyo** (free up to 250 contacts, then $20/month) is the most complete tool for using Shopify data. **Omnisend** (free, then $16/month) bundles email, SMS and web push from the free plan. **Brevo** has a free plan with 300 emails a day and a Starter plan from 5,000 emails/month. **Splio** targets omnichannel retail on quote, **Mailchimp** simple newsletters (from $13/month).

## The comparison

| Tool | Free plan | First paid plan | Channels | Best for |
| --- | --- | --- | --- | --- |
| **Klaviyo** | 250 contacts, 500 emails/month | Email from $20/month (251 to 500 contacts) | Email, SMS | Stores that want fine segmentation on Shopify data |
| **Omnisend** | 250 contacts, 500 emails/month | Standard from $16/month (500 contacts, 6,000 emails/month) | Email, SMS, web push | Starting email and SMS in one tool |
| **Brevo** | Up to 300 emails/day | Starter from 5,000 emails/month (price not displayed) | Email, SMS | Frequent sends, plans based on email volume |
| **Splio** | No | Demo / quote | Email, loyalty, mobile wallets | Omnichannel retail with a loyalty program |
| **Mailchimp** | 250 contacts, 500 emails/month | Essentials from $13/month | Email | Simple newsletters |

Pricing checked on Oct 18, 2026 on [Klaviyo's Shopify App Store listing](https://apps.shopify.com/klaviyo-email-marketing) and [help center](https://help.klaviyo.com/hc/en-us/articles/56142459211675), the [Omnisend pricing page](https://www.omnisend.com/pricing/), the [Brevo pricing page](https://www.brevo.com/fr/pricing/), the [Mailchimp pricing page](https://mailchimp.com/pricing/marketing/) and the [Splio website](https://splio.com). Prices are in US dollars excluding tax and go up with list size. The table is not a scored ranking: the order follows how deeply each tool uses Shopify data.

## The tools in detail

### Klaviyo

Its [official Shopify app](https://apps.shopify.com/klaviyo-email-marketing) syncs the store's tags, catalog and coupons. It offers email and SMS campaigns and flows, multichannel segmentation with AI-generated segments, product recommendations, send time optimization and A/B testing. Predictive analytics is listed in the Email plan.

On pricing: email is free up to 250 contacts and 500 sends a month. Once you hit the limit, [sending is paused](https://help.klaviyo.com/hc/en-us/articles/56142459211675) until the next month or until you upgrade. The free plan also includes 150 SMS credits. The Email plan then starts at $20/month (251 to 500 contacts), the SMS plan at $15/month for 1,250 credits.

### Omnisend

Its free plan includes email (500/month), web push (500/month) and SMS (paid per message). The [pricing page](https://www.omnisend.com/pricing/) shows:

- **Standard**: $16/month for 500 contacts and 6,000 emails a month.
- **Pro**: $59/month for 2,500 contacts, unlimited emails (fair use).
- **Custom**: quote-based above 150,000 active profiles.

SMS starts at $0.007 per message in the US. Abandoned cart, welcome and post-purchase flows are included, and Omnisend advertises 24/7 support plus an MCP integration to build campaigns from ChatGPT or Claude.

### Brevo

Brevo has a "free forever" plan limited to 300 emails a day. Its paid plans are framed by email volume: Starter starts at 5,000 emails/month (email and SMS, SMS credits sold separately) and Pro at 150,000 emails/month, with WhatsApp and advanced e-commerce features. Euro amounts were not displayed on the [pricing page](https://www.brevo.com/fr/pricing/) when we checked: simulate your volume directly on the page. Brevo connects to Shopify among more than 150 tools.

### Splio

Splio presents itself as an "AI-first" CRM platform: marketing automation, Customer Data Platform, loyalty, predictive AI and mobile wallets. It targets retail and offers point-of-sale (PoS) integrations to measure ROI online and offline. No public pricing: everything goes through a demo. The [Splio website](https://splio.com) doesn't mention a dedicated Shopify connector, so confirm with their team.

### Mailchimp

The free plan covers 250 contacts and 500 emails a month (250 a day max), with a single user. Essentials starts at $13/month and Standard at $20/month (12-month offers), Premium at $350/month, according to the [pricing page](https://mailchimp.com/pricing/marketing/). It's an option for a simple newsletter; check which Shopify integration is available before committing.

## How to choose

### You're starting with a small list

Compare the free plans. **Klaviyo**, **Omnisend** and **Mailchimp** all stop at 250 contacts and 500 emails a month. **Brevo** allows up to 300 emails a day, which leaves more room to send often.

### You want email and SMS in one place

**Omnisend** and **Klaviyo** handle both in the same Shopify app. With **Brevo**, SMS is available from Starter with credits bought separately.

### You want to make the most of your Shopify data

**Klaviyo** syncs catalog, tags and coupons, and adds AI segments and predictive analytics. It costs more than **Omnisend** at the same list size ($20 vs $16 at the first tier).

### You have physical stores

**Splio** is built for retail with a loyalty module and PoS integrations. Plan a demo to get a price.

## FAQ

**Which Shopify email tool has the most generous free plan?**

As of Oct 18, 2026: Brevo allows up to 300 emails a day for free. Klaviyo, Omnisend and Mailchimp all cap at 250 contacts and 500 emails a month.

**How much does Klaviyo cost for a Shopify store?**

According to its Shopify App Store listing, email is free up to 250 contacts, then the Email plan starts at $20/month for 251 to 500 contacts. The SMS plan starts at $15/month for 1,250 credits.

**Do you need a separate SMS tool?**

Not necessarily: Klaviyo (150 free SMS credits on the free plan) and Omnisend offer SMS in the same app, and Brevo's Starter plan covers email and SMS (SMS credits sold separately).