# How to analyze a competitor's Shopify store in 30 minutes

URL: https://ecomradar.co/en/competitor-intel/analyze-competitor-shopify-store/
Updated: 2026-10-18 · Author: Robin Pautigny · Publisher: Radar Ecom (Refine)

> Start with the store itself (theme, apps, products), then its active ads, then its emails by signing up for its newsletter, and finish with its traffic. **TrendTrack** (from €34/month billed annually) covers the store, Meta and TikTok ads, brand emails and estimated traffic. **Koala Inspector** (free plan, paid at $22/month) covers the store, estimated traffic and Facebook and Google campaigns. **Similarweb** (from $125/month) estimates traffic for any website.

## The tools for this method

| Tool | What it covers | Starting price | Free version |
| --- | --- | --- | --- |
| **TrendTrack** | Shopify stores, Meta and TikTok ads, brand emails, brand tracking | €34/month (annual) | Yes, plus a Chrome extension |
| **Koala Inspector** | Theme, apps, best-sellers, estimated traffic, Facebook and Google campaigns | $22/month | Yes, free plan with no expiry |
| **Similarweb** | Traffic for any website, country-level data | $125/month | Limited free data, trial, extension |

Pricing checked on Oct 18, 2026 on the [TrendTrack pricing page](https://www.trendtrack.io/fr/pricing), the [Koala Inspector website](https://koala-apps.io) and the [Similarweb pricing page](https://www.similarweb.com/corp/pricing/).

The time given for each step is a rough guide to plan your session, not a measurement.

## Step 1: the store (5 minutes)

With the [Koala Inspector](https://koala-apps.io) extension or the [free TrendTrack extension](/en/competitor-intel/trendtrack-review-pricing/), note the theme, the installed apps (reviews, upsell, email marketing) and the featured products. Koala Inspector also ranks best-sellers by estimated sales volume. The installed apps show you the building blocks of your competitor's stack.

## Step 2: the ads (10 minutes)

Open the [Meta Ad Library](https://www.facebook.com/ads/library/) or the **TrendTrack** Meta and TikTok ad library. **Koala Inspector** also shows the Facebook and Google campaigns driving the store. Look for ads that have been running for a long time: the advertiser keeps paying for them, which makes them good leads to study, without proving they are profitable.

## Step 3: the emails (5 minutes + a few days)

Sign up for the newsletter and add a product to your cart without buying. You'll get the welcome flow and, if the store has one, the abandoned cart flow. **TrendTrack** offers a library of brand emails to see flows and campaigns already sent.

## Step 4: the traffic (5 minutes)

**Similarweb** estimates traffic for any website, Shopify or not, with country-level data and up to 37 months of history, according to its [pricing page](https://www.similarweb.com/corp/pricing/). **Koala Inspector** (paid plan) and the **TrendTrack** extension also give a traffic estimate for the store. Keep in mind these are estimates.

## Step 5: the summary (5 minutes)

| Question | Where to find the answer |
| --- | --- |
| Which product drives the brand? | Featured products + estimated best-sellers + longest-running ads |
| How does it acquire customers? | Traffic estimate + ad volume |
| How does it bring them back? | Email flows + installed loyalty apps |

To compare the tools in detail, see our roundup of the [best Shopify spy tools](/en/competitor-intel/best-shopify-spy-tools/) and the [TrendTrack vs Minea](/en/competitor-intel/trendtrack-vs-minea/) head-to-head.

## FAQ

**Which free tool can analyze a competitor's Shopify store?**

As of Oct 18, 2026, Koala Inspector has a free plan with no expiry that detects the theme and apps and lets you browse products. TrendTrack offers a free Chrome extension that shows the traffic, theme and apps of the store you visit.

**How can you see a competitor's emails?**

Sign up for its newsletter and add a product to your cart without buying to receive its welcome emails and, if it has one, its abandoned cart flow. TrendTrack also offers a library of brand emails.

**Are traffic and sales figures reliable?**

They are estimates, and vendors present them as such. Use them to compare stores with each other, not to learn exact revenue.